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Fashion is always about trend. Trend is about the tipping point. It is infectious and contagious. It spreads and affects most people. Advertisements in magazines and prints, displays and models are the main centre of influence. Some fashion designs are classics and unfortunately many died a natural death. Season after season, designers come up with new ideas with how clothes should be worn, shoes and bags to be made and how colours should be matched. How much of these will translate into financial windfall is still a test every season.
Beside fashion, fashion accessories such as jewellery, watches and pens are also some of the wealth creating products. Beside gold and silver, gem stones such as diamond, sapphire, ruby and jade never fade in fashion. It is an investment and prestige for many people.
Designers can have mental blocks and fashion also depends on the economic trend to make money. How to ensure a sell-out each season? How to minimise these risks? The art is to attract the right people for the right products. The targeted market through advertisement and fashion shows is one of the ways. However, all branded boutiques maintain their visibility with shops in prime locations, we should enhance it further by locating the door in the right position to attract that right group of people. That is the application of Feng Shui in the most subtle way. |